Underground; the ‘other' Music Industry is slowing becoming the major choice. As technology grows it continues to offer new and inventive ways for upcoming artists to get music heard to a vast audience in a quicker amount of time and with less interference from major labels that may take a big bite out of your revenue; its strongly becoming the lucrative option, which is reflective by independent labels popping up all over the place, creating new business and following the steps of many like Jay Z and 50 Cent right from the very beginning.

Within this ‘other' music industry, there are so many avenues to take. As with Bed-Stuy, Brooklyn rap artist Papoose who is making serious noise with his mix tapes that landed him lyrical appearances on widely played rap singles but most recognizable is Violator Management mate Busta Rhymes' “Touch It” featuring Missy Elliot , DMX , Mary J. Blige , Flip Mode Squads' Rah Digga and G Units own Lloyd Banks .

As with new artists Papoose is relentless; taking every opportunity, sparing nothing. To get a few questions in while in the studio was a bit much to ask but he kindly granted this interview.

You're a major artist with no major deal. Is it more lucrative for you to remain an independent artist?
PAPOOSE: Basically, I wouldn't say it was more lucrative. My situation is one of a kind. I don't think it's ever been done before. The things I've did. The amount of people that I've reached without a record deal... It's gotten to the point where I don't really need one but I got a whole lot of them on the table. We just pick the best one possible basically.

So you are looking for a record deal and really don't want to remain independent?
PAPOOSE: Well…there are numerous record deals on the table for large amounts of money. We're just picking and choosing the best one right now.

Rap is a generation. Each brings the next a step further. After some time artists become more into business; will you be coming into the game with more of a business mindset?
PAPOOSE: Definitely. I will. Definitely.

What would you suggest to upcoming artists is the best way to put out music independently?
PAPOOSE: To continue. I mean, if your successful with it, you should continue because you'll definitely see more money if your records sells. That is the overall picture. As far as record sales as oppose to a major label, you'll definitely see more money independently.

It's hard to survive with the next big thing right around the corner. How does Papoose survive longevity?
PAPOOSE: Consistency.

What are you looking to achieve in the music industry?
PAPOOSE: I want to make history. That's my biggest goal. 10 years from now…half these rappers, when we say their name, people will say who? I don't want to be a who…I want to be a Papoose. 10 years from now. 15 years from now. I want people to know who I was. That's my biggest aim, know what I'm saying? I want to make my biggest mark.

What is your coldest line lyrically?
PAPOOSE: I wouldn't say there was one line. There are so many that I wouldn't want to disregard one so I'm not even gonna give you a response on that one. I'm just gonna say I like them all.

www.papooseonline.com

www.myspace.com/papoose

Du Love; Smell Talent Agency/Violator Management 646.486.8927 dulove@violator.com