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New Business: CWC Entertainment Group

An Interview w/President & CEO Vincent Tucker

Part 2

By Tonisha Johnson (August 2006)

 

After walking away from a 'local' rival label effort, severing business ties with North Dallas' own Gifted Tha Go-Gitta and losing 3rd business partner Kevonte Calhoun, Vincent still presses on with his goal of achieving mogul status in the entertainment industry. While most would have taken the beating and ran, Mr. Tucker continues effortlessly to climb the ladder of success by taking his company seriously. It’s well-known that labels are started everyday and some end on the exact day of conception. But not young 'V. Diddy' nicknamed for his passion to be as successful as Entrepreneur Sean 'P.Diddy' Combs; Vincent plans his steps, collectively collaborating with his staff daily. And as he may 'stumble while stepping' he's right back on his feet determined to set the status quo.

 

A lot of things have happened to you. You’ve walked away from a rival label; you severed ties with Gifted Tha Go-Gitta and you’ve lost one of your original owners.  What keeps you going?

 

Vincent Tucker: I think you have to be motivated to overcome disappointment. Unfortunately I had to go through some situations. Already it’s close to a year and we’ve had to overcome some things but I think its part of life. The industry is part of the everyday grind.

 

With the new changes in the company, how is everyone else (staff/partners) taking that?

 

Vincent Tucker: I have an open door policy that if anyone doesn’t like anything as far as the direction I want to go they are free to say things. Everybody is 100% supportive and focused on the entertainment that’s about to come out of Dallas, Texas.

 

I’m sure you knew you would hit bumpy roads but did you think it would be like this?

 

Vincent Tucker: No. Not necessarily. Basically I think I was kind of, naïve, so to speak. Even with the situation back at Da’Key, I thought that was a great situation to be offered. To come in and help this man. To be put in a prominent position. And we got to the point where it didn’t happen. I’d be the first one to say I was kind of naïve. The reason why I say that is, you hear about this stuff happening to artist’s everyday in the tabloids, internet and magazines. But for me personally, I never thought that it would happen this early.

 

CWC Entertainment Group’ first anniversary is coming. Based on your experiences thus far, do you feel it’s worth continuing?

 

Vincent Tucker: Yeah. Most definitely. I feel like we’re gonna have bumps in the road. Maybe the fact that it came during our first year, we won’t have to worry about that many going forward. It may be me being naïve about the whole industry again but that’s kind of how I feel about it. The time flew very fast.

 

Yes. The time has moved extremely fast. By this time next year, you’ll be all over the place with finalizing The High School Hip Hop showcase. Let’s talk about that?

 

Vincent Tucker: Yes. The 1st Annual High School Hip Hop Showcase. That’s a project that I and my co-director Ke'shun Walker have been working on since September of last year back when we were with Da’Key. We’ve played around with the format so many times. We got it to where it will highlight the next generation of talent, starting with the High Schools. I know personally and if I could speak for Ke'shun at the moment; I know when we were growing up in High School, we knew a lot of talented people. And because they didn’t have the proper environment to express their talent, they’d sometimes get themselves into situations they’d have no business in. So we came up with a platform to give these students a chance to express their talent. We thought this would be a positive influence. This would highlight the areas best.                                                                                                                               

 

Is this only open to Dallas audiences?

 

Vincent Tucker: No. This is open to anybody. Anyone that hears or knows about it is more than welcome to participate.

 

You actually already have added a local celebrity radio host as one of the judges?

 

Vincent Tucker: We are very proud to have locked in Nate Quick from K104. Very popular radio host from 10AM to 3PM, Monday thru Friday, CST.

 

How did you go about landing Nate?

 

Vincent Tucker: We were beginning to promote the showcase. We weren’t really ready to do promotions just raise awareness and curiosity. We established a my space page (http://www.myspace.com/highschoolhiphopshowcase), and he was a visitor and he leaves a comment on the page, thanks for the add, we can’t wait for the showcase, how can I be a judge or something? We were like ‘Is this the real Nate Quick’? I mean, a celebrity is not going to take time out to leave a comment. He’s interested in the movement; in cultivating talent. He’s like a big brother to 3 or 4 kids out here.

 

Well, you donate your time too. I see you donate every last Saturday of the month to feeding the homeless?

 

Vincent Tucker:  The Salvation Army Carl P. Collins Social Center here in Dallas, Texas. Ke'shun Walker and I started back in May. I had a ball. Some, you can tell they hadn’t had a meal in forever. I can’t explain the feeling but it was a good feeling to take the time out and feed the homeless; feed people less fortunate because sometime people don’t just understand how fortunate they are to just get out their bed, walk to the kitchen, open up the refrigerator and pull out your own carton of milk, your own box of cereal out of the cabinet, putting it in your own bowl, your own spoon and eating in the comfort of your own home. People just don’t understand how good they have it.

 

How fortunate are you?

 

Vincent Tucker: I sit back and feel like I’ve had a bad childhood growing up. I can also sit back and say you know what? It could have been a heck of a lot worst. It could have been totally worst.

 

Is that why you work so hard?

 

Vincent Tucker: Yes. Because I know where I came from and I am fortunate. I know I don’t want to go back there. I want to strive to reach the next level of success anyway I can. I want the people around me to be successful. Some people say they work 24/7. I actually do. Sometimes I work too hard. I've battled exhaustion a couple of times a year and dehydration. I do work extremely hard. My staff works hard. I demand a lot. But my staff is really talented and I wouldn’t ask them to do anything I couldn’t or wouldn’t do myself.

 

You’ve spoken about trials and tribulations in the last couple of months. You’ve also spoken about being naïve in this business. What can you advise others that seek to be in your shoes with their own companies?

 

Vincent Tucker: I would say…first of all anybody who strives to succeed on their own property, company or whatever; that’s a big move, a great move. You never know what it feels like to own something until you have something of your own. I would say do your research. Study. DBA, Trademarks; get your lawyers, get your accountants. Check out the local SBA. Do your homework. Look out for good and bad people.

 

It’s kind of hard to look out for good and bad people. You’d have to experience them first.

 

Vincent Tucker: True. True.

 

So you still think it’s not hard to make a business decision without emotion?

 

Vincent Tucker: It is hard to make a business decision without emotion. It is different degrees to it.

  

I find that a lot of independent artists start company’ but don’t approach them in a ‘traditional’ manner. Is it important to have structure in your company?

 

Vincent Tucker: I think it’s always important to have structure. It falls in order. To have everything on paper especially when you’re dealing with partners. When you try to make everything a handshake agreement, when money’s involved…hand shake agreements get forgotten real quick. Nobody remembers they agreed to anything.  So, have your paper work. Have everything in order. And everybody must know their role. I’m not trying to knock anybody and this could be happing now, yesterday….somebody is meeting, some is planning to start a company or has started a company and is adding their cousin or anybody that shows excitement and now their the VP. But the person doesn’t really do anything. Their just there. So I think you should have structure. To know what their position is and what is exactly expected from them.

  

Before you had an artist which determined your stay in Dallas. But now you don’t have an artist to promote. What makes you stay instead of going to New York to pursue your dreams?

 

Vincent Tucker: Yes. My initial movement was to pursue my career in New York. Even if I had to walk to Brooklyn for cheesecake (lol), somehow I would have had to do it. I could have left but I kind of felt selfish for doing it because I didn’t want to disappoint everybody that was leaving Da’Key with me. So I said I’ll stay and it’s gonna go like it goes. 3 weeks later we got the situation going with Gifted That Go-Gitta. We had a talented artist with good charisma; so now that we don’t have an artist…The High School Hip Hop Showcase keeps us here. Once again Dallas is wide open.

 

So now, what is the new direction for CWC Entertainment Group?

 

Vincent Tucker: The direction for the company after we stopped working with Gifted Tha Go-Gitta, which for the record…

 

Oh no! Not the record!

 

Vincent Tucker: I do believe with the right people around him, he will be a dominant product. A force to be seen…I’m just saying for the record. Because the business relationship ended don’t mean the personal ended. I remember the first meeting after the situation transpired. My staff went in different directions. What’s gonna happen? What we gonna focus on? I said we would focus on The High School Hip Hop Showcase. Some had questions saying how are we going to function without an artist? I had to explain that first of all, we are an entertainment company. I felt like we had to kind of just sit back and handle our business and make sure our business was taken care of. And the aftermath of this decision that I learned much later was, I have learned that we don’t need any artists right now. Hopefully after the showcase, around 2008, 2009 I can get back to my first love which is music. There’s a local business promoter that I had been actually dealing with since this January. And our businesses have come together under the name Metro Muzik: The Union. Which consists of Jaimeian “Kuwn-Dalini” Pride,  Cedric Jemmerson, Chris Panayiotou, Joe Cuesta and myself. And what we do is weekly, every Thursday and Sunday we hold local artist showcases. Typically once a month we get a big named artist to come in and perform. And we get some of the local artists a chance to open up for the big named artist to add to their resume.

 

How has your joint venture been so far?

 

Vincent Tucker: It’s great. We’re like this Generation’s Rat Pack. You can call me Dean Martin. (LOL)  Kuwn-Dalini, Ced and Joe has eased the transition of our music division not having any artists. We’ve (Chris and I) have shifted from being record label executives to Concert/Showcase Promoters. Without being apart of Metro Muzik: The Union, I don’t know where we would be right now. When anyone views our music division website (www.cwcrecords.com), you will notice that its dominated by Metro Muzik: The Union (www.myspace.com/metromuziktheunion). One of the perks of being part of “The Union”, is you get the opportunity to mingle with the “stars” a bit. We’ve put together and promoted concerts for Slim Thug, Dem Franchize Family, The Legendary Houston Rapper Scarface and his new Group The Product, Trae from Rap-A-Lot and so many more names to list. We’re just a collective of people wanting to lead the movement of independent artists at this point and provide lower priced concerts for people in Dallas to see some of their favorite artists. I tell everyone that can listen. Get to know Metro Muzik: The Union, cause shortly, everything will run through us!

(Part 1)

 

Copyright © 2006 Gesica Magazine